The Microenvironment Essay

The CompanyNike is the predecessor of good-for-nothing Ribbon Sports company, founded by Phil Knight in 1964, for the answer of importing sports shoes cheap lacquerese brand in the U.S. market Onizuka. Knight is teamed with Bill Bowerman, a running coach of the University of Oregon, later to become experts excogitation the most innovative sports shoes of Nike, the Nike contributed to a global brand output signal in the market of sports shoes.1950sPhil Knight and Bill Bowerman meet1960sBlue Ribbon Sports (BRS) was made and founded by Phil Knight The popular Cortez aka Dope Mans argon made in Japan1970sThe Swoosh logo is created by Carolyn Davidson for $35.00The initiative Nike model shoe to hit the retail market is a soccer/football shoe A Promo Nike Tee becomes the archetypal appargonl itemThe illustrious Waffle flight simulator is presentmentduced, which becomes the best selling shoe in the US Nikes racing and training spiked shoe is made called the Elite Factories for manu facturing are sterilize up in Korea and TaiwanFor the first time Nike shoes are sold in AsiaBlue Ribbon Sports changes their company name to Nike Inc.The first Nike running shoe with a air sole system to come out is the Tailwind World Headquarters are opened in Beaverton, Oregon1980sNike talks with the P.R. of China so they can produce shoes there Nike shoes become Canadas top sellerNike shoes are straight produced in 11 countriesThe famous NIKE AIR Air Force 1 and Air Ace make their introduction Over 200 shoes are now in Nikes footwear lineThe first high performance kids running shoe is called the Destiny The Air Jordan makes its way to Nike footwear line upThe Sock Racer comes out and is part of the Dynamic-Fit technology The first Air MaxThe first Cross TrainerThe famous Just Do It slogan comes to lifeThe first model to combine the footbridge device and Air Sole is the Air Stab empale Lees Mars Blackmon character helps promote the third style of Air Jordan Bo Jacksons Bo Knows commercials include the Just Do It slogan Nike moves to a new World Campus in Beaverton1990sThe new World Campus sits on 74 acres with 570,000 square feet. In Portland, Oregon the first Nike Town opensThe intro of the Air Huarache running shoeThe intro of the Air MowabbNike Town opens in ChicagoCharles Barkley first signature shoe is introducedThe intro of the Run crack shoeNike Town opens in Atlanta and Orange CountyThe intro of dual pressure cushioning in the Air MaxNike gets distribution rights in Korea and JapanThe intro of Zoom Air technologyNike Town New York opensThe Air Penny comes to life2000s2000 The National Football League declines to renew its undivided apparel licensing arrangement with Nike.2001 Nike opens its first Nike Goddess store, a unit targeting women, in Newport Beach, CA. 2003 Nike purchases Converse Inc. for $ 305 million.2008 Nike acquired sports apparel supplier Umbro,2009 Air Jordan Shoe2010 Nike Future Sole Design challengerSuppliersThe major supplie r of Nike put on 10 countries China, Indonesia, VN, Thailand, India, Turkey, Morocco, Mexico, Honduras, and Brazil Nike signed contract with factories producing over 40 national, the majority of Nike shoes are manufactured in China (35%) Vietnam (29%), Indonesia (21%) and Thailand (13%) Nike just put a business relationship with the factory when they reach the standards of product quality, price, delivery time and the CSR standards. Deals with plants through Coc Nike will refuse orders if the producer does not show cooperative attitude in the selection process LOGO Company . Collaboration with established carriers Clean Cargo Group Nike has set a policy not enter the skin of cattle raised in the Amazon rainforest. Nike contract factories manufacturing overseas to outsourcing shoe production to reduce production costs Nike launched this Code of Conduct, the monitoring tool developed comprehensive LOGO Company Manufacturers independent of contract manufacturing in 49 countries Most o f the garment factories hardened in China, Indonesia, Malaysia, Thailand and Turkey.Marketing IntermediariesFlyknit were promised will bring many another(prenominal) benefits to the company than just 1 huge success single products with distribution of goods are diverse Reseller at the present in the Vietnam, Nike products are distributed to many stores in the shopping mall as Parkson, Vincom, Cresent mall or open own shop and have more(prenominal) branches across the country that are convenient for customers. The consumers can consult Nike Flyknit at home by online and then just one click they can take on whatever they want or they can go any store in the nearest for trying, which helps them to save a lot of money and time . personal distribution firms Nike use all three forms of transportation, including air like a plane, road and waterway as the container and ships.However the main vehicles transportation uses to distribute the Nike Flyknit stores everyplace is the container M arketing services agencies denote contributes in no small part to the success of a product and the Nike Flyknit too. customers want to know the new products, the Nike has stepped up advertising in different ways with the aim to know customers as quickly as possible. at the Nike store in Hong Kong, they established sports club for people who complete jogging and is recommended by the Nike sports shoes thenthey talk to each other about the quality of the Nike products, which is also one of the way are the most productive help Nike to be easy to penetrate into market. Beside that, Nike understands the influence of athletes with customers so they cooperate with athletes in many different sports that attracted more attention of customers. Not only that, Nike fire in popularity of the internet should have used a number of social networking sites to promote their products because this is one of the most convenient and fastest. CustomersConsumer markets Nike customer is the directed to athletes with different genres, students or individuals who have favorite sports as jogging or hiking. With prices around $ 80 accordance with those with high income or affluent Business markets this is also a say-so market for Nike. Centers and sports training professional athletes and famous football clubs have the ability to buy Nike products for use in the process of training for their athletes. CompetitorsIn recent years, as the needs of advanced consumer products cater to sports as they used many brands of sports was born. besides, there are many other products similar to Nike Flyknit, so they are facing many challenges with other brands. in fact, Nike does not compete with the well-known foreign brands such as Adidas or Puma but also face to domestic goods or counterfeit Nike products imported from China PublicsThis part plays a significant role in the development and maintenance of the brand. A few years ago, the media reported the crap about business ethic, which was not good for Nikes images in the public heart. According to Braddock (2011), the factories that Nike has signed a contract with have the poor working conditions for workers, figure out and pay them a pittance wages. Nikes leaders ignored this fact and claimed that it is beyond their competence, because the factories they contract with are not formally part of the company. Nike started entering Vietnam market since 1995 and retains its limit in the community until now. However, the unfortunate scandal has damaged the reputation of Nike in the world as well as in Vietnam.