Love in Pride and Prejudice Essay Example for Free

Love in Pride and Prejudice Essay Marriage in England in the nineteenth century is much different than it is in today’s world. Almost everyone wants to marry for love and happiness. During this period of time, beautiful women would marry a man because he is rich or the opposite. A nice looking man would marry a woman because she comes from wealth. Love is left out of these marriages. Some thought they would soon develop love along the years. Mrs. Bennet’s main priority throughout the book was to make sure here five daughters were married to a rich suitor. Money was the main concerns for her not love. Her marriage was based on the principle of monetary gain. She thought her daughters would not be able to survive if they remained unmarried. For any woman of her time marriage on any terms was often the only getaway from a miserable life of poverty. Elizabeth did not want to marry for money. She wanted to marry for love. She turned her first proposal down from Mr. Collins because she had no feelings for him. Elizabeth shows a lot of pride throughout the book. Even though her family was not of upper class, she still held her head high with pride. She is a middle class woman who wants to be treated the same by every one no matter who it is. She believes herself to be good enough for any man. When she first meets Mr. Darcy, she says that he is very attractive. Prejudice blinds her and leads to false opinions of Mr. Darcy. She overhears him say, â€Å"She is tolerable, but not handsome enough to tempt me. † Darcy is very blinded by his inferior standards. Jane Bennet and Mr. Bingley are happy when they are together. Mrs. Bennet was so sure they would marry within months. They were so shocked to hear that he had left town so suddenly. Mr. Darcy breaks them up before their relationship could get as far as marriage. He didn’t honestly believe that Jane was truly in love with his good friend Mr. Bingley. Elizabeth believes that he did this because of his prejudice for the lower class. Mr. Darcy believed that Jane was only after his money. Jane is very broken up over Mr. Bingley leaving town. They both loved one another. Mr. Darcy later writes a letter to Elizabeth, explaining the real reason why he broke them up. After reading his letter, she begins to understand the pride that Mr. Darcy has for himself. This is where she begins to have feelings for him. Her youngest sister Lydia runs away and marries Mr. Wickham. Soon Jane and Mr. Bingley reunite and he proposes to her. Elizabeth finds out that Mr. Darcy had bribed Mr. Wickham to marry her sister. She soon realizes Mr. Darcy isn’t a bad person after all. He is a great person and a romantic at heart. After his second proposal to Elizabeth she agrees to marry him, not for money but for love. Happiness does not come from a marriage based on money.

Effects Of Climate Change On Vietnamese Agriculture Environmental Sciences Essay

Effects Of Climate Change On Vietnamese Agriculture Environmental Sciences Essay In the last decade, an overwhelming consensus has emerged among the worlds most reputable climate scientists that the world has entered a period of rapid global climate change, much of which is accountable to anthropogenic greenhouse gas (GHG) emissions (NSAC 2009). The agreement is demonstrated in the 1996 report of the Intergovernmental Panel on Climate Change (IPCC), an international body of leading natural and social scientists sponsored by the United Nations Environment Programme and the World Meteorological Organization. According to the panels report, an equivalent doubling of atmospheric carbon dioxide (CO2) concentration will force a rise in global average surface temperature of 1.0 to 3.5 degrees Celsius by 2100. It will result in an increase of sea level by 19 to 59 cm. Because a warmer atmosphere holds more water vapor, average precipitation also will go up as much 10 to 15 percent (IPCC 2007). Agriculture is highly sensitive to climate variability and weather extremes, such as droughts, floods and severe storms. Even warmer climate may give positive effects on food production, the increased potential for droughts, floods and heat waves will pose challenges for farmers. Global climate change is also expected to impact agriculture by causing shifts in precipitation, soil quality, pest regimes, and seasonal growth patterns (NSAC 2009). The exact nature and degree of these changes for any given region will be difficult to predict. CASE OF VIETNAM Situated in South East Asia in the Indochinese Peninsula, Vietnam territory is lasting from 8Â °15 to 23Â °22 latitude and between 102Â °8 to 109Â °30 longitude (ADPC 2003). It has 329,314 sq. km of natural area, in which 7,348.5 thousand hectares (22.2 percent) is arable land, with population about 83 millions (WHO). Viet Nam lies in the region of tropical monsoon climate with a high temperature. The average temperature varies between 21Â °C and 27Â °C, rainfall volume of 1800-2000 mm/year and is not evenly distributed among the months of the year (Tran 2009). Versatile and various climates of the regions create a variety of vegetation and domestic animals which originated in the temperate, sub-tropical and tropical regions. Being an agricultural country, 75 percent of Vietnamese labor-force is engaged in agriculture, forestry, and fisheries. This sector contributes roughly 20 percent to the GDP. The output value structure of agriculture, forestry and fisheries was 77 percent, 4 percent and 19 percent, respectively (Tran 2009). Vietnam is likely one of the most vulnerable countries in the world to climate change, because of its geographical location (Oxfam 2008). During the last 50 years, Viet Nams annual average surface temperature has increased by approximately 0.50 0.70 C, while the sea level along its coastline has risen by approximately 20 cm (ISPONRE 2009). The El-Nino and La-Nina phenomena have caused increasingly adverse impacts to Viet Nam. Changes in climate can have serious implications for economic development, especially in the agricultural sector, due to its direct exposure to and dependence on weather and other natural conditions. Studies for the Southeast Asian region show that climate change could lower agricultural productivity 2-15 percent in Vietnam (Bingxin et al. 2009). It is very likely that global warming is leading to an increase in weather extremes like heat waves and heavy rainfall. Droughts will occur more often, and that tropical cyclones (typhoons and hurricanes) will become more intense. Vietnam has always been suffering from extreme weather events and is struck by typhoons annually. Strong winds and sea surges cause death and destruction along the narrow and low-lying coastal area, while heavy rains hit the mountainous hinterland and river deltas with floods and landslides (Vietnam Red Cross 2007). For example, the river flood in Mekong Delta in 2000 killed 548 people; it flooded and damaged 401,342 ha of rice fields. An estimated loss of this flood is about 250 million USD (Chaudhry Ruysschaert 2007). The peak occurrence for typhoon landfalls has been during the month of October in the Central region and November in the South. A partial explanation of this lies in the sea surface temperatures (SSTs), which decrease later in the season. T yphoons are generated where SSTs are 26 Â °C or above, and by September, this is only found in those ocean areas further south where the SST remains around 25-28 Â °C throughout the year (ADPC 2003). Climate change may lead to an increase in sea surface temperatures in higher latitudes and a resulting increase of typhoon activity in North Vietnam. An increase of extreme events, both in intensity and duration, will be the most catastrophic preventing the agriculture development. Flood damage is expected to be aggravated because of a predicted increase in daily rainfall of 12 19% by 2070. In other times of the year, an increase in evaporation and the variation in rainfall will intensify drought problems about 3 percent in coastal zones and 8 percent in inland areas by 2070 (Chaudhry Ruysschaert 2007). Climate change impacts on agriculture are also channeled through changes in temperature. According to the third assessment report of IPCC, the temperature in this century will increase by 4-50 C. The International Rice Research Institute (IRRI) modeler determined that, as a general rule, yield of rice will decrease by 0.5 ton per hectare for every 10C increase in growing seasonal minimum temperature (Javellana 2007). According to the medium emissions scenario, the average temperature is expected to increase by nearly 2Â °C in the southern regions of Viet Nam and up to 2.8Â °C in the northern regions by 2100. However, in the high emissions scenario this could be as much as 3.6Â °C in the North Central Coast region (United Nation 2009). So, it is predicted that yields of summer rice will decrease by 3 6% by 2070 when compared to the 1960-1998 period. The impact on spring rice may be more serious, especially in the north where yields are expected to decrease by 17% (Chaudhry Ruyssc haert 2007). The evapotranspiration rate will also increase due to increasing temperature, depicted in figure 1 2. Rainfall in the dry season will decrease by 2070 in Central parts of Viet Nam and droughts would occur more frequently, because rainfall would be concentrated in the rainy season (WHO). Figure 1: The projected change of mean daily maximum temperature since 1980s to 2070s (Le 2010) Figure 2: The projected change of mean daily minimum temperature since 1980s to 2070s (Le 2010) Climate also creates a shift in amount and pattern of precipitation. It will affect hydrology and runoff, which will alter the availability of water for irrigation and other uses. The projected runoff changes for the two major rivers from three organizations show different trends. In the Red River, the IPSL scenarios show decreased wet-season flow. GISS and MONRE projections show increased dry season flow. In Mekong River, major flow reduces under IPSL projection, depicted in figure 3 (Ringler 2010). Significant rice yield decline is observed in all scenarios, ranging from 4.2 percent in MONRE-2030 to 12.5 percent in IPSL-2030. The impact is especially large in the Central Highlands and the northern zones, highlighting the enlarged gaps in food supply in these regions. Although the impact of climate change is relatively moderate in the major rice-producing region of the Mekong River Delta, the average rice yield is projected to drop by 1.4-8.3 percent by 2030 (Bingxin et al. 2010). Figure 3: Percentage of Basin Runoff Changes (Ringler 2010) Besides increasing average temperature, global warming also raises the sea water level which has resulted in salt-water-invasion and land loss. A recent study on the potential impacts of sea level rise in 84 developing countries suggested that Vietnam would rank among the top 5 affected countries. About 43 million Vietnamese or about 55% of the countrys population are living in vulnerable low elevation coastal zones (LECZ) (38 % of Vietnams urban population) (Waibel 2008). In Vietnam, the sea level has risen between 2.5 to 3.0 cm per decade in the last 50 years, but with regional variations (Oxfam 2008). According to ADPC report, sea levels may increase by 9 cm in 2010, 33 cm in 2050, 45 cm in 2070, and 1 meter in 2100 (ADPC 2003). If sea level rises 1 meter, a national potential land loss is predicted of 12% which will expose about 17.1 million people or 23.1 % of the population (Schaefer 2002). The Mekong River Delta will be the most affected region with 1.77 million ha of saline l and, accounting for 45 percent of the land (Chaudhry Ruysschaert 2007). Land loss and sea water invasion in the Mekong River Delta and parts of the Red River Delta, which are the most important agricultural areas in Vietnam, will cause serious risks to farmers as well as agricultural exports, and possibly to national food security. In summary, climate change is a very real threat to Vietnamese socio-economical development. Higher temperatures, the rising of sea water level and extreme weather events will all have significant impacts across the nation. However, the concept of climate change and its effects are just well known by experts and management agencies. Dealing with the serious implications of climate change will be a major challenge for Vietnam in the next decades.

Problems Faced by Starbucks in India

Problems Faced by Starbucks in India Jump to: SWOT Analyis of Starbucks  | PEST Analysis of Starbucks Starbucks Coffee Company has gone through some major makeovers throughout its existence. Starbucks was initially a small entrepreneurial business partnership, which sold only roasted coffee beans, tea, and spices. Later on, Starbucks took on a director by the name of Howard Schultz, who had great vision for the company, but whose ideas were rejected. Schultz went on to later purchase the corporation and grow it to what we now know as one of the largest and most loved coffee chains in the country. Having expanded into several other countries, such as Canada, Japan, and China, Starbucks yearned to step foot in the Indian market and leave its footprint there. However, this invasion would not be as easy as they had hoped. Case 7: Starbucks Coffee Company Founded in 1971 by Gordon Bowker, Jerry Baldwin, and Zez Siegel, Starbucks was simply a place for consumers to purchase high quality, dark roasted, whole coffee beans. As is the coffee addiction trend, this was a popular investment for the partners. The business did very well and had expanded to five retail outlets within ten years. In 1982, Howard Schultz joined the company as the director of Retail Operations and Marketing. While on a business trip in Milan, Italy, he had an epiphany. Fresh brewed coffee was not limited to households, as Milan alone had 1,500 coffee bars. He wished to expand Starbucks to sell freshly brewed coffee as well, and to bring the coffee bar experience of Italy home to the states and to Starbucks clientele. Schultz suggestions were shot down, pushing him to leave the company and give life to his visions on his own. Having worked out many initially neglected concepts, his coffee bar, Il Giornale, became a huge success, reaching around $500,000 annual sales by mid 1987 and having attained three locations, one of which was opened in Canada. Current Situation In 2006, Schultz announced Starbucks intent to expand into the countries of Russia and India. Indias conditions for market entry were pretty favorable, and it seemed like a great time to make their move. The population is high and the majority of the population is youthful and is expected to remain youthful for years to come. It has become a place for many companies to outsource production and services, and is simply all around a great opportunity. However, there are also constraining factors for economic growth. Yet when the government announced permission, per their approval and certain restrictions, for Foreign Direct Investment in retail trade of single brand products, several chains announced their intentions to take advantage of this opportunity. Current Performance Starbucks coffee houses serviced, entertained, and provided a cultural atmosphere to over 40 million customers in its 7,600 retail locations in the United States alone. Starbucks entered markets regions at daily rates through a strategic plan that phenomenally gained success in China, Asia, and Japan becoming the leader in specialty coffee around the world. By the end of 2006 and with careful environmentally scanning through strategic measures based on the objectives, mission, and having a vision for the Starbucks brand, Starbucks entered joint ventures, partnerships, and market segments which increased its sales to over 300% reaching $103 million in 2 years; that is, from 1990 to 1992. Starbucks offers an assortment and well desired variety of premium coffee fitted to the cultures of its retail outlet locations. Despite the intense competition Starbucks next destination was to reach into the market segments of India and Russia; however, many economic, technological, political-legal, and socio-cultural factors existed. Starbucks faced constraints of encompassing the productions of its high quality premium coffee beans at the risk of distributions and control of workers well-being, and its established trade relationships. Corporate Governance . Having seen the accuracy of his visions in his own coffee bars, Schultz decided to purchase the assets, including the company name, of Starbucks when they became available for sale in 1987. He refaced his Il Giornale stores to Starbucks stores, and promised his investors growth. Schultz then began his journey to take over the world, several Starbucks locations at a time. In 1992, after seeing drastic growth over the past three years, the corporation went public, raising $29 million from their Initial Public Offering. Schultz then went on to dominate the U.S. market with the companys high quality products and services. After having taken over the market, the company began working on new products as well. Initially, Schultz refused to franchise the company name for fear that he would lose the business model he had worked so hard to build. He wanted to ensure that customers everywhere received the same quality, experience, knowledge, and service during their visit no matter what location they walked in to. Even partnerships were closely examined and evaluated before receiving approval. Corporations had to be reputable and value the Starbucks name and image if they wished to serve the brand. Current Performance. Since the inception of Starbucks after being purchased by Schultz, the corporation has been growing rapidly and successfully in North America. In 1994, the company was formed into Starbucks International, wishing to expand its footprint to other countries. The company had three goals in mind: prevent competition from gaining the lead in other countries, benefit from the high number of coffee drinkers in other populations, and build on the growing demand for Western brands. Starbucks began opening international locations in 1996. Having done their homework, Starbucks saw great opportunity in Japan, as it was a rapidly growing market for coffee, especially specialty coffee, and chose that as their first targeted location. The company continued to grow into other countries and dominate markets well into the early 2000s. Japan is the companys largest revenue source outside of North America, and the chain continues to thrive in all the countries it occupies. Strategic Posture . Starbucks has announced their intention to enter the Indian market numerous times now. In order to enter the market successfully and strongly, and with the intent to remain there for years to come, they need to find a trustworthy, competent partner. The company is still working on finding that partner, in which they can put their trust, to hold true to the Starbucks name and brand. Although the Indian market is a great opportunity, the company holds its values and business model to be more important. Starbucks has made efforts to stay green by using recycled cups, and even revamping the menu to include healthier selections. They have formed Starbucks Entertainment, are planning to publish books, and coming up with new ideas on a regular basis. Schultz is dead serious about taking his company Hollywood and beyond (Horovitz, 2006). Schultz has worked hard to build and grow his brand. Therefore, they will not partner with simply anyone. Discussion Within the industry markets that Starbucks faces is a problem reflected by the absence of empowerment and the responsibility of co-operative structures that go beyond the global supply chains engaged in shared responsibilities within poorer countries. Starbucks faced a dilemma regarding the well-being of its workers where constraints of resources, health concern, and fair trade agreements rested on the consumers buying decision to buy fair trade products. There seems to be big plans in the making for corporate conglomerates with no real social responsibilities and only strategic maneuvering; yet, Starbucks marketing mechanism was not through the media but by word of mouth which was a far reach into the homes and lives of those who consumed not just coffee or tea but Starbucks coffee. Starbucks coffee now left with its very own strategy and vision embraced by a coffee culture is threatened in a market that has to contend with its workers and its coffee producers well-being and earmark ed by threats of market-based sanctions in the form of reputational damage (MacDonald, 2007) if it failed to comply with activist demands regarding health concerns and economic governance. What are the strengths and weaknesses of Starbucks International? What are the opportunities and threats facing Starbucks? SWOT ANALYSIS Strengths #1 specialty coffee retailer 11,000 stores in 36 countries w/ 10,000 employees 40 Million customers weekly Uncompromising quality, customer service and relationships (captured social aspect of coffee) Knowledge ( advice in brewing) Sophisticated Store development (6-mo. opening schedule) Expansion strategy (20 more stores 1st 2 yrs) Took advantage of higher coffee consumption rates in other countries Used joint ventures and licenses to enter foreign marketsWeakness Product pricing Large Company (quick to expand) Weaknesses Too many stores in the same radius Cultural issues (Japan food coffee), no smoking High cost (Rent labor) No In house facilities (Roasting) Less control of stores on US soil Tea drinking countries opposed coffee Opportunities Starbucks to offer the finest coffee in the world to India within the next 18 months. Starbucks had an awesome image, more than offering fine coffee, great music, great people, a comfortable/upbeat meeting place, and sound advice on brewing at home. Made locations in high-traffic (e.g. Malls, busy street corners, and grocery stores) Starbucks strategically gained a foothold in the market it entered and quickly moved on to the next market. Starbucks became the leading player in Boston overnight Starbucks was able to build a plan to open stores daily. Threats Starbucks postponed entry into India in the face of problems in Japan and recently entered China Japan originally a tea drinking country, with a per capita consumption of coffee in 1965 of 300g/day Starbucks was opening stores too close to each other which affected their brand image Starbucks gained intense competition who took advantage by including elaborate food menus, and had separate smoking areas. Japan had high rent and cost of labor China was traditionally a tea drinking company Opportunities (continuation): Much like China, India has traditionally been a tea culture, yet a growing coffee culture is emerging, among the countrys young adults. Starbucks did joint ventures, licensing, and partnerships internationally. Joint Ventures helped to get their name out there with a reputable company already doing business there for years so they have the know-how when it comes to the customers of that region and their demands Threats (continuation): China had inadequate infrastructure, bureaucracy, regulatory and foreign investment controls, the reservation of key products for small scale industries, and high fiscal deficits constrained economic growth in India India was the largest producer and consumer of tea Starbucks faced the challenge of the increasing obesity rate in India. Starbucks was the target of consumer health groups against high-calorie and high fat products which led to obesity, heart disease and cancer What are the strategic factors facing Starbucks? PEST Analysis The strategic factors facing Starbucks is maintaining its identity while pursuing its product reach within the international markets where its premium prices for its products are served in poorer countries. Political and Legal factors:  Starbucks sought after potential joint venture partnerships in India and Russia. To prepare for the interpersonal business relationships, partnerships and future business endeavors, Starbucks sought to acquire a competitive intelligent strategy by gathering key information such as scouting locations and meeting with government officials prior to entering these markets to fully gain the additional market knowledge required for its success. Government actions impacted Starbucks as a challenge with exchange control, trade agreements, trademarks, and other foreign regulations all of which protected the working farmers and their rights. Economic Factors: The Starbucks product and service offerings allowed in Japan were twice that much in the United States and yet Starbucks incurred huge losses due to the surmounting consumption of the Japanese intake of its gourmet and premium priced coffees. In 1997 alone Starbucks opened 10 stores in prime locations; thereafter, Starbucks reined with profits from the 3.17 grams of coffee consumption per day allowing in 2002 Starbucks to open well over 360 stores. The strategy Starbucks initialized in its mission, objectives, and vision to be a success was to be the first to move to get a head start on the competition; however, analysis indicated that Starbucks cultural and high traffic locations were too close to one another and the socio-cultural aspect this affected the Starbucks brand image. Starbucks coffee entered new markets with new leadership that recognized the culture, history, and quality behind premium coffee; however, the no-smoking policy, high rent, and cost of labor in Japan posed great challenges to Starbucks. Starbucks incurred additional losses with the exchange of materials. Starbucks only offered India ground roasted premium coffee beans, Japan did not have a roasting facility; therefore, Starbucks paid additional shipping costs to allow shipment of its coffee from its roasting facility in Kent to Japan. Socioeconomical Factors: The vision imposed by Mr. Schultz, the new owner of Starbucks, no longer wanted coffee to be sold as a produce but instead wanted the Starbucks coffee to reach into the heart and soul of its consumers. The coffee consumption rates in different international markets such as in the Asian markets where coffee market is in the development stage, Starbucks faced the challenge of having to educate the market and future consumers about the quality of coffee, the experience, and the idea of coffee away from health concerns. Pricing decisions in India posed a great challenge to Starbucks due to the increase in disposable income and economic situations that affected their idea about coffee which included: Shifts in demographics and social trends such as the age of the coffee consumer. The obesity rates which have an impact on corporate responsibility programs. Competitive disadvantages over better service than Starbucks Western style. Technological factors: Maintaining the Starbucks coffee culture without impact to its foreign trade relations impacted the commerce in China many were opposed to the Starbucks culture of a Western coffee chain. In China the traditional consumption of tea was dominant over coffee and preference was made to instant coffee as opposed to the Starbucks premium fresh roasted coffee partly because coffee was mainly for sophisticated urban consumers. Does Starbucks possess a distinctive competency? If yes, does it fit the Indian market? We absolutely believe that Starbucks does possess a distinctive competency. They are the leader in high quality, dark roasted, whole Arabica coffee beans. They also offer such a large variety of flavors. Their extensive product line also appeals to the different tastes of their heterogeneous consumer base. Given that the company has expanded to encompass a lounge, creating a homey feeling, and serve food items as well, the atmosphere is very inviting and welcoming, attracting the variant crowd. The environment Starbucks locations create for the public would mesh extremely well in the Indian market. Coffee consumption in India is growing drastically, although too different likings. The current coffee bars in India provide some similar environments to that of Starbucks, and the ones which are different appear to be simple enough to where Starbucks can meet the needs of the Indian consumers, should it choose to adjust slightly. For example, there is a Garden Cafà ©, and a Cyber Cafà ©, as well as a Highway Cafà ©. If Starbucks wishes to stay competitive and can do so without hurting their current image, they can create similar cafà ©s with the same type of peaceful home away from home environment which they currently strive to achieve. However, simply due to the number of coffee shops in India, and the fact that much of the Indian population has no preference for filtered coffee over instant, it may present a difficult situation for Starbucks to remain competitive as far as pricing, quality, and overall reasons why the consumers should select their brand over the existing ones. During a company conference call on May 3, 2006, Howard Schultz wrapped up his portion of the discussion with a statement of motivation and goal declaration. Looking ahead, the ambition and the level of enthusiasm to continue to grow present us with greater opportunity than ever before. With a long growth trajectory and so much opportunity ahead, we will strive to continue to provide the highest quality products and service and protect our brand and reputation as we innovate and grow into the future (Schultz, 2006). What are the keys to success in Starbucks operating in India? For Starbucks to be successful in India they must concentrate on the home countrys food habits and especially the current and upcoming Indian beverage market. In the United States the Starbucks current menu consist of muffins, yogurts, sandwiches, paninis, cookies and cakes. Though these delicious treats are suffice to the general public from area to area here in the states, the diversity of Indias culture make it thus that dishes are distinctive from one region to another. What we do know is that spicy foods and sweet foods remained popular across the board in India as well as wheats, rice and gravy based dishes. What this means for Starbucks is that certain locations will have to make offerings that are very specific to that region as there is no one size fits all for this culture. If Starbucks were to offer dishes at its locations, they would need to have the food cooked and prepared in a way that was native to the residents. Starbucks would also need to take in account if the locations would be primarily in northern or southern India, as South Indians consume most coffee. Another key to Starbucks success is how they introduce themselves into the Indian beverage market. Similar to the food habits of Indian residents, taste and preferences for beverages is determined by your geographic location. Most Northern Indians are tea drinkers and an occasional coffee drinker; I suggest Starbucks should figure out how to convert those casual drinkers to full time coffee drinkers. The reason being is the growth of quick service chains that is continually expanding in India, in an article by The Economic Times they expressed that the quick-service restaurant market is worth $13 billion and grows roughly 25-30 percent a year and that Indias entire food service market is worth $64 billion (Starbucks, dunkin donuts, 2011). Because of this large amount of growth, Starbucks target market should be the young and the trendy. Indias population has 700 million people who are under the age of 30 which accounts for 60 percent of their population (Starbucks, dunkin donuts, 201 1). For example hometown cafes like Cafà © Coffee Day, Italian Barista and Costa are receiving positive responses from the youth and these cafà ©s are gaining popularity among their group (Mohapatra, 2010). With the consistent growth of the coffee industry at 5 to 6 percent a year (Mohapatra, 2010) I see no reason why Starbucks shouldnt be successful in India if our suggestions are followed. What products does Starbucks offer? Starbucks coffee is an expensive high premium coffee grown from Arabica beans, which accounts for approximately 10% of the total worldwide coffee purchases. The coffees are sold under the Starbucks, Seattles Best Coffee and Torrefazione Italia brands and include: Hot drinks: Venti, Grande, Tall, and Short and Cold drinks: Iced Venti, Iced Grande, Iced Tall, and Frappucino to name a few. Starbucks Coffees: Regular, Decaffeinated, Starbucks VIA (ready brew French roast), Starbucks Reserve (exotic, rare, and exquisite coffees), Coffee from mild to extra bold. Starbucks international: Starbucks Latin American, Africa Arabia, Asia Pacific, Multi-Regional, Specialty, Organic, Whole Bean, and Ground coffees, syrups, and powered blends. Starbucks Beijing offered coffee beverages, 15 varieties and blends of the finest Arabica coffee beans, fresh baked pastries and desserts. Starbucks Japan included an elaborate food menu. Starbucks offers coffee pods, filter packs, portion packs, and instant coffee products. Starbucks offers coffee gifts, gift boxes, gift packs, brewing equipment, drink-ware including espresso machines, coffee makers, coffee presses, grinders, teakettles, teapots and accessories including gift cards and delivery of its products. Starbucks stores also offered fresh pastries and sandwiches. (Japan) Are circumstances appropriate at this time for Starbucks to successfully enter into the Indian market? I believe that circumstances are appropriate for Starbucks to successfully enter into India. With a newly signed agreement with Tata and a growing young adult generation, Starbucks can have a strong impact on the coffee market in India. Starbucks remain rooted to its core beliefs and objectives if it is going to succeed in India. The agreement with Tata, a gold medal Robusta coffee producer, shows that Starbucks is not abandoning its premium and rich culture. It will continue to produce its tasteful and premium coffee to the India urban community. Indias population is also one of the youngest in the world. According to a study by 2020 the average age of an Indian person would be 29 years old. This young generation will help shift the country from a primary based tea drinking company to more of a coffee based country. This younger generation in India also has a taste for Western culture. Starbucks is a strong Western company that can have a strong impact in India.   Starbucks will face challenges with coffee competitors that have made their imprint on the Indian community. These competitors are Cafà © Coffee Day, Qwikys, and Barista. Starbucks still has competitive western advantage when compared to these other competitors. Their prices are also said to be in line with its competitors, giving Starbucks a chance to succeed.  To enter the Indian market successfully they must understand that the Indian people are focused on leading a healthy lifestyle. Starbucks high calorie, fat products will pose a challenge of successfully entering the market. With good management and a strong strategic plan, Starbucks can successfully conquer these challenges in India. The Indian market is growing and Starbucks has the culture and product to succeed. What are the 3 reasons that Starbucks International pursues international expansion? Starbucks International pursues international expansion with the sole desire to recreate the Italian coffee culture with these important variables in mind. To take on its competition early on from gaining a head start in international markets. To build upon its growing desire for the Western brands To benefit from the higher coffee consumption rates in different countries. Monitored Trends in the International Society and International Natural Environments Political-Legal: Environmental protection laws, foreign trade regulations, stability of government, attitudes towards foreign companies, tax laws, and anti-trust regulations impacts the governance and the strategies preempted by Starbucks. Economic: GDP, Inflation rates, Wage/Price controls, Disposable and discretionary income of international markets reflects consumer demands and sales. Sociocultural: Lifestyle changes, rate of family formation, growth rate of population, age distribution of population, health care, living wage, and unionization. Technological: Total industry spending for RD, focus of technology efforts, patent protection, new products, and environmental awareness standards that would allow for better management of crops, more efficient farming, reduction in cost, increase yields, and decrease environmental impact. 8b. Are each of these criteria met in the Indian Market? Yes, these 3 criteria are met in the Indian market. Since there are only three big name coffee spots in India, Starbucks is acting early before other coffee companies in North America or Europe mimic their idea of entering the Indian market. Many retail giants are entering India at this time, it is important that Starbucks enters to get a head start on the competition. By entering now Starbucks may obtain certain locations that are likely to be profitable before competitors or other retail giants acquire the space.   Since Western brands are popular among the younger generation in India, Starbucks has met this criterion in the Indian market. With one of the youngest populations in the world, the Indian market will see an increased demand for Western products by this generation. Starbucks comfortable atmosphere and it ambiance of an extended family will make coffee more beloved in the Indian market if they choose to enter. Coffee consumption has also seen a steady rise recently . In 2005 coffee consumption in India jumped to 85,000 tons. Starbucks is hopeful that this consumption will steadily increase over the years. If they enter the market now they have a strong chance of succeeding. With the increased consumption of coffee in this primarily tea-based country, the Indian market has met Starbucks International criteria of benefiting from a growing coffee consumption rate.

Symbolism In the Oyster And The Pearl :: essays research papers

In William Saroyan's play The Oyster and the Pearl there is a lot of symbolism. The theme of the play is to take it easy and relax and life will be much happier. Harry Van Dusen is a barber that has a philosophy of "Take it easy." He tries to spread his philosophy by talking to people when he is cutting their hair. It was almost as if the haircuts were just a way of getting people in the barbershop to talk. The hats that Harry wore symbolized the attitude that he was in. The sea symbolizes life. The name of the small town that the story takes place in is called O.K.-by-the-Sea. That name symbolizes that life isn't perfect but by taking it easy it can be more fun. Vivian McCutcheon is a new school teacher that does everything "by the book." She just tries to fit in. This is symbolized by her wanting a poodle haircut. She didn't really want one but she was trying to be like everyone else. Harry knew this and that is why he would not give her the haircut. Harry's ph ilosophy is superior to Vivian's philosophy of fitting in. This is shown by how much happier Harry and everyone else that lives by his philosophy is than Vivian.All the little things in the story have symbolism too. The bottle of sea water stands for the details of life that have to be looked for. Clay and Clark Larrabee symbolize the problems and difficulties that occur in life. Two of the most important symbols in the story are the oyster and the pearl. The oyster symbolizes obstacles that must be overcome to get to hope(the pearl). Beach combing represents looking for the obstacles to get to hope. The pearl is hope. When Clay found the oyster he thought there was a pearl inside.

Teaching Philosophy Statement :: Education Educational Educating Essays

Teaching Philosophy Statement When I came to State College, I debated on a major, trying to find a career that would be satisfying for the rest of my life, or at least until retirement. I often wondered if I would ever find a career in which I could direct all of my energy. After much pondering, I decided that education is the right path for me. I now find that not only do I want to apply all of my energy, but also my passion toward helping and teaching children. Education is a very important part of today's society. Teaching is a way of making society a better place for today's generation and our children. Teaching may not seem like a very important career to some people, but when I think back to some of my own teachers, I realize what an important role that they played in my life. Even today, in college, many of these Professors will never know the impact they have made on my life. Many people have the desire to be a teacher from the time that they are children. They play school with siblings and role playing leads them to a career. My career choice was quite different. I had never considered a career in education because of all the bad things that you hear that they have to go through, and how little they got paid for it. Now I believe that knowing that you have impacted one child's life; that makes you more wealthy that all of the money in the world. This was my viewpoint until my sophomore year of high school. I had English Honors with Coach McCall, a true inspiration. Suddenly, I found myself in great anticipation of class and craving more knowledge. It wasn't until I had Coach McCall again my senior year that I decided that I wanted to motivate people the way that he did. I wanted to see their eyes light up when they have reached a certain level of comprehension. More than anything, I wanted to inspire kids to learn. It was that year that I realized that the reward for teaching is much greater than money.

Henritta Lacks Paper

The â€Å"immortal Life of Henrietta Lacks† tells a fascinating story of a sample of cells that forever changed the landscape of scientific research. The book tells the story of the family related to Henrietta Lacks. The book touches on the doctor and patient relationship. Henrietta Lacks cells (â€Å"also known as HeLa†) became involved in bringing informed consent to the research field. The patient didn’t always know what the doctor was doing to them. The doctor should always inform the subject of what they are doing and the purpose before the subject can consent.Informed consent is a legal procedure to ensure that a patient or client knows all of the risks and costs involved in a treatment. Up to 1947, the thought of informed consent hadn’t even crossed anyone’s mind. In 1947, the Nuremberg trials were held wherein 7 Nazi scientist were convicted of conducting unthinkable tests on Jewish subjects. This marked the first time informed consent enter ed anyone’s conscience. It still wasn’t law. It was just an ethical code which had no legal bindings.Then ten years later, when scientist Southman was injecting HeLa into patients’ bodies without telling them how dangerous it was and some of them died and an investigation ensued. This caused a division between people and doctors. Some doctors decided against informed consent because it would interfere with their research practices. There was great fear amongst the African American community about doctors kidnapping them and doing all sorts of wild tests on them. There was some truth to these apprehensions.Doctors would regularly test on African Americans with consent. In the book, when the doctors ask Day if they can do an autopsy they didn’t give him the whole details. But that wasn’t the rule back in those times. The problem with explaining the details to people is that they simply wouldn’t understand what the doctor was talking about. The patient had no clue what a cell was. So rather than explain what they were doing in detail they would just tell that it would benefit their children. This is wrong, doctors shouldn’t take the easy way out.They should inform their patients of the extent of their intentions. The doctors would prey on the black community’s ignorance in the medical field. The doctors should have just told them their intentions. In today’s atmosphere, the rights of patients are more protected than they were in the 1950s. Doctors now have a legal and ethical duty to inform patients in all areas. Therefore, more information is available to patients so they are able to make intelligent and informed decisions on their medical treatment and use of their tissue, cells or organs.

In the “Clearances” collection, what is revealed about Seamus Heaney and his relationship with his mother, and his thoughts and feelings about other

One of the most moving and emotional of Heaney's works is his collection of sonnets called ‘Clearances'. These sonnets were written in dedication and memoriam to his mother Margaret Kathleen Heaney, who died in 1984. The eight sonnets are filled with lively, detailed and vivid memories, but the strong and loving relationship between Heaney and his mother is constantly referred to also. Heaney has no difficulty in expressing openly the love felt for his mother, both by him and his family, as we see in the invocation at the beginning of the collection; ‘She taught me what her uncle once taught her'. Here we immediately see how his mother has taught him simple but great life wisdom, how to live and deal with problems in everyday life. This immediately identifies a clear picture of love and devotion towards her son, illuminating right from the beginning their strong mother/son relationship. This life wisdom is reflected again in sonnet 2, whereby she commands him on various rules before entering the house she grew up in; ‘And don't be dropping crumbs. Don't tilt your chair'. This yet again shows the close bond Heaney and his mother share, as she warns him in order to avoid him getting into trouble, showing that she is concerned over his welfare and wants to avoid upsetting him in any way possible. The fact that Heaney remembers this visit to his grandparents so vividly is also an indication of how important his mother and her family background was to him, as he shows a keep interest in all aspects of the visit. Despite this, the true reveal of the close bond shared by both mother and son is seen most apparent in sonnet 3, whereby Heaney describes the activities shared between them on times where it was just the two of them alone. In sonnet 3, he mentions himself and his mother preparing Sunday dinner; ‘I was all hers as we peeled potatoes. They broke the silence, let fall one by one'. The close bond between them is easily spotted here, as peeling potatoes is seen as a feminine image, yet Heaney is eager to help and share quality time with his mother, emphasising the importance she has in his life. The fact that there is silence is also an indication of their loving relationship, as neither feels the need to speak as they are enjoying just being in each other's company. ‘From each other's work would bring us to our senses', this yet again shows the unifying element between the both of them, almost as if they are part of one another, showing how alike they are. The change in mood in the second stanza emphasises Heaney's great pain at the loss of his mother. Yet despite this, they are still united as they were in the first stanza, ‘her breath in mine', once again highlighting the closeness shared between them. The final line in the third sonnet is a clear confirmation of the strength in the bond placed between Heaney and his mother as he feels the closest he has ever felt to her at a time when he should feel most distanced; her death, ‘never closer the whole rest of our lives'. A similar pattern of silence is shown in sonnet 4, where Heaney writes about his mother and how she dealt with her son being very intellectual despite only coming from a loving farming background. In the sonnet, Heaney mentions the silent fear felt by his mother at the thought of people thinking of her as a snob, the fear of thinking that her family will think she's above herself, ‘Fear of affectation made her affect. Inadequacy whenever it came to pronouncing words ‘beyond her'. Bertold Brek'. This shows us the discomfort felt by Heaney's mother by being torn to stay at her family's intellectual level or progress in order to be the same as her son. Read also Intro to Public Relations Notes We gain knowledge from the sonnet that she is slightly more knowledgeable than she decides to show, ‘well-adjusted vocabulary'. The result of her choice here illuminates the close bond between her and Heaney, as Heaney shows respect towards her by ‘governed my tongue in front of her'. He speaks as she would in order to keep to his background and make her feel less uncomfortable, which shows that he thinks about her thoughts and feelings and puts them before his own. Despite this, Heaney's education is affecting them as the ‘grammar which kept us allied and at bay'. This illuminates the problems faced by Heaney and his mother, despite speaking less intellectually for the right reasons, at the same time neither are being true to themselves, and are lying about the real person inside in order to please each other. The devoted bond between Heaney and his mother is illuminated again in sonnet 5. In this sonnet, Heaney talks again about another female activity that he is helping his mother with, helping her to fold sheets that have newly come in off the line. The intimacy between them is revealed once more as their hands ‘end up hand to hand'. This shows yet again the closeness between him and his mother as they are together in such an emotional way by performing such a simple task. There is a slight flaw again in their relationship in this poem however, as we begin to see the differences faced by both Heaney and his mother with Heaney's education seems to overpower his mother, ‘and pulled against her; suggesting that as he grows and becomes more intelligent, it is slowly pushing them away from each other. Sonnet 6 shows a change in Heaney's age, and it becomes clear that he is in his teenage years. Despite the change however, his relationship with his mother seems unaffected. He compares his mother with the book Sons and Lovers. The title of the book immediately shows us the deep love felt for his mother during these years, and their closeness is still confirmed as they kneel ‘elbow to elbow' in the church at Easter time. Heaney sees this as important and shows us that mother and son are both entering a different phase, they are both now devoutly religious. At a time when their views should differ however, Heaney and his mother remain allied, a true indication of the emotionally powerful shared between them. The ultimate reveal of the unconditional love and strength between Heaney and his mother is show in sonnet 7, the sonnet describing the death of his mother. On her deathbed, Heaney, along with other members of his immediate family show his mother the affection she longed for and deserved, ‘he called her good and girl'. Here, Heaney shows the most affection he ever has to his mother, revealing true feelings he has towards her. The fact that Heaney feels a ‘space' after she dies is also a key suggestion to the closeness of their relationship, that the woman he has loved and adored has left him and he feels emptiness, as if nothing can replace her, showing how highly Heaney thought of his mother. ‘It penetrated Clearances that suddenly stood open. High cries were felled and a pure change happened', yet again here, the flawless relationship shared between Heaney and his mother is shown as despite her spirit leaving her body, her ways have been passed on to him, and the use of the word ‘kept' suggests that Heaney will never forget her. The end of this sonnet, with the use of the word ‘felled' links sonnet 7 with sonnet 8, the final in the collection. In it, Heaney talks about the tree that has been removed from the garden in which he lived by new owners. I thought of walking round and round a space', this shows the emptiness felt by Heaney after his mother's death, and the tree is symbolic of the loss of his mother also. The closeness of the relationship between them is reflected in the feelings felt by Heaney after his mother's death, he, like the tree, also feels like he has been cut, both physically and emotionally, ultimately illuminating the desperation he feels now that his mother is not around, emphasising the closeness between them. Despite the focus of Clearances being on the experiences of Heaney and his mother, we are also informed of Heaney's thoughts and feelings towards other members of his family. In the invocation, we are made aware of Heaney's ancestors, including his uncle and other, present day family members who are working on the farm. Heaney shares his fear of being different to his family ‘to face the music'. It is clear that he is different to them, an academic gem, and it is clear that he is of the opinion that his family are being who they are supposed to be, and he believes that he is putting himself in danger by going against family tradition. This shows the respect he feels towards his family, and he takes their feelings into consideration, as he does not want to hurt them emotionally or cause them any unnecessary pain. The next family member we are introduced to is his great-grandmother in the hard times when she married outside the tribe and changed her religion. Heaney doesn't see her actions as anything unacceptable and sees it as an inheritance ‘to dispose of' after his great-grandmother's passing. He is ultimately respectful to his past family members and sees the ‘exonerated stone' as a mark of triumph not embarrassment. He shows great support and respect towards his great-grandmother and is brave enough to speak against what other people think are right, illuminating the support and love felt for his great-grandmother. In sonnet 2, we are introduced briefly to Heaney's grandparents. Yet again, Heaney feels respect towards them and sees their way of life as organised and traditional, a successful way to be. He clearly feels great affection and love towards them as he listens to his mother's imperatives in order not to upset them and make things easier for his mother, ‘to welcome home a bewildered homing daughter'. The final member of Heaney's family that we are introduced to is his father. In sonnet 3, Heaney sees and portrays him as a quiet man, a man who does not speak much, ‘hammer and tong at the prayers for the dying'. There is also a hint that Heaney's father is a man of few emotions, at the suggestion that he is not crying at his wife's bedside. However, in sonnet 7, Heaney sees him in a whole new light. His father describes his mother as ‘good' and ‘girl', and talks about the early days of their courtship, and finally shows her affection by bending down to her ‘propped-up head'. Heaney is overjoyed at this, ‘she could not hear but we were overjoyed', as his father finally feels like he did towards his mother. It is possible that Heaney feels a slight closeness towards his father at this point, that both are united in their grief. He clearly feels love towards his father, and his comforted by the words spoken by him at his mothers deathbed.